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Protocol is the universal language of diplomacy. If you know it, you can handle any type of person in all kinds of situation.

It is extremely useful in any kind of setting such as local or international transactions, dealing with government or corporate VIPs, handling all types of events including product launches, signing ceremonies, ribbon-cutting, conferences, business meetings, planning sessions, social and office events and many more!

Gain a mark of distinction as a corporate diplomat. Attend our one-day program and we will teach you how to apply and master the practice of protocol to business and everyday life. Whether you are in marketing or management, the personal assistant, the spouse or the boss, this is applicable, even in chatting with your in-laws.

Enhance your global competitiveness. Know your protocol, be the master of any situation and stand out from the rest.
 ​ Limited Seats Only, Pre-Registration Required
Avail of the Early Payment & Group Discounts!

   Contact Person: Claire Enriquez
  Manila lines: (+632) 8556-8968 or 69
 Telefax: (+632) 8842-7148 or 59
   Legazpi line (+63 52) 736-0148

   Training Investment is P9,980
   inclusive of Meals, Resource Kit, &
   Certificate of Attendance


Ambassador Jose Abeto Zaide (Ret) - Former chief of protocol, Department of Foreign Affairs. As a career diplomat, he has 40 years of solid experience in diplomacy and foreign affairs. He was assigned as Ambassador to the Federal Republic of Germany, Austria, Slovenia, Croatia and France. He was also the permanent representative to the International Organizations in Vienna. His foreign postings include Moscow, Brussels, New Delhi, Bonn, and Hamburg in various capacities as a diplomat.

Ruy Y. Moreno - First Honorary Consul General of the Philippines in Ho Chi Minh City (1995-2000); Recipient, Ho Chi Minh award given by the Vietnamese government; Managing Partner, Arthur Andersen Vietnam (1990-2000); Vice President, RCBC (2001-2007); Director for Operations, Private Sector - National Competitiveness Council (2007-present); Chairman, Philippine-Myanmar Business Council (2007-present); Executive Director, ICC Philippines (2009 to 2018); Vice-Chairman, Center for Global Best Practices

   Who Should Attend:

     • Company Owners and the Board
     • Businessmen & Entrepreneurs
     • Management and its Officers
     • Government Officials
     • International Traders
     • Expatriates & Spouses
     • Event Organizers
     • Negotiators and Consultants
     • Restaurant Owners & Hoteliers
     • HR and Medical Practitioners
     • Those in the Tourism & Service
     • School Owners & Officials
     • Students & others interested in
       mastering protocol & diplomacy

Best Practices in Business & Government Protocol

Marriott Grand Ballroom, Resorts World Complex, Pasay City, Philippines
9:00am to 5:00pm, Thursday, November 21, 2019

Course Outline

1.   Overview of Protocol
      a. Definition of Protocol
      b. Relevance to Protocol to Businessmen and Professionals
      c. Sources of Protocol

2.   Precedence and Its Usefulness In Transactions and Events
      - Business
      - Government

3.   Protocol of the Flag
      a. How it should be placed and used whether on a flagpole, set on wall or vehicle
      b. Position of Filipino flag vs. other flags
          - height, position facing the audience, i.e., right side, left side, etc.
      c. Philippine National Anthem vs. national anthems of foreign countries
          - Which one is played first (in the Philippines, in Philippine functions overseas)
      d. Filipino ambassadors/other embassy officials vs. other foreign embassies
          - placement in reception line when host is business leader

4.   Protocol of Introductions and Forms of Address

5.   Protocol of Social Graces and Etiquette
      a. Protocol of greetings and international practices
      b. Behavior in public places

6.   Protocol of Handling of Government Officials, Businessmen and other VIPs
      - Receiving, entertaining, farewell and all points in between

      a. Chief of State, Cabinet Officials, Military Officers, Members of the Clergy
      b. VIP Politicians: Governors, Congressmen, Mayors, and others
      c. Visiting CEOs and Other Businessmen, and their Business Team
      d. Handling Family members

7.   Protocol of Security (Post 9/11)

8.   Protocol of Business Meetings and Entertaining
      - Power breakfast, tea or coffee (morning, afternoon, high tea); lunch, dinner
      - Table settings, seating arrangements, food and dietary restrictions
      - Telephone and mobile phone etiquette
      - Settling bills, (giving and receiving) gifts, sending thank-yous

9.   Protocol for the Spouses and Children of VIPs

10. Protocol of School Visits (as a Visitor or a Host Institution)

11. Protocol of Arrival Ceremonies and Greetings (Local and International Practices)
      - Giving of flowers, bouquets, garlands, and other welcome gifts
      - Protocol of the business card
      - Protocol of the red carpet
      - Protocol car plates
      - Protocol of bodyguards, special assistants, and drivers of VIPs
      - Protocol of Shaking Hands, Beso-Beso and others

12. Protocol of Seating or Standing Arrangements

13. Protocol of Important Events and Ceremonies
      - Time capsule
      - Ribbon-cutting
      - Contract-signing/MOA (e.g. - movement of documents, etc.)
      - Product launches and business openings
      - Factory and office visits
      - Company anniversaries and office parties
      - Funerals
      - Conferences
      - Stockholder's and Board Meetings
      - Arrangements for photo ops

14. Press Conferences and Product Launches
      - Who to invite
      - Press kit
      - Sitting arrangements
      - Sequence of presentations

15. Protocol for Marketing Officers that Decision-Makers Must Know

16. Protocol of Special Situations
      - Door, elevator, ground floor, lobby, car, helicopter, airplane

17. Protocol When Travelling with Superiors, Co-workers, Subordinates, Peers

18. Protocol of Handling Uninvited Guests

19. Protocol of Official Communications and Invitations
      a. Sending an invitation - RSVPs
      b. Writing in response to letters/ invitations
      c. Handling electronic communications (Facebook, etc.)
      d. Importance of correct name, address, no typo errors

20. Protocol in the Workplace (including language, jokes, etc.)

21. DFA and Philippine Missions and Assistance to be Provided, including Limitations

22. Privileges and Immunities (if any) of Businessmen Overseas
      a. Tourists or those working overseas - what to expect from the Philippine Embassy
      b. Filipino associations and interacting with expatriate Filipino businessmen (advantages/disadvantages)
          - perspective of a diplomat and perspective of businessman

SEMINAR FEE PER PERSON: P 9,980 (Fee covers Meals, Resource Kit, Certificate of Attendance)


Less 5% for early registrants (on registrations made on or before October 21, 2019)
Less 5% for early payment (if made on or before November 11, 2019)
Less 5% for group registration (minimum of 3 participants)

Share |
Download: Flyer - Black&White (.PDF 341kb)
                         Course Outline (.PDF 355kb)